Target Open House, is an immersive retail experience in downtown San Francisco, CA where visitors can learn about the emerging category of digitally connected home products known as the “Internet of Things”.

At the center of the experience is an interactive, full-scale model of a Victorian-style, San Francisco apartment made entirely of transparent acrylic and lit with digital projection. Visitors can interact with the smart devices on display, trigger a series of scenarios to unfold, and see the devices’ invisible conversations brought to life.